Although Florence Eiseman garments are known for their traditional appeal, Eiseman and her design team responded thoughtfully to innovations in both fabric technology and style. In the 1970s Eiseman started experimenting with knits. She created a new generation of less expensive, high quality knitwear for children.
The company continued to experiment with appliqués–but with a decidedly digital aesthetic: robots, mushrooms and horizontally oriented scenes seemingly inspired by movies, video games, and children’s books. The appliqués were sometimes intentionally pixilated to suggest the look of a computerized grid.
These designs felt contemporary in the 1970s and 1980s, but they were also quintessentially Eiseman. The garments harked back to some of her bold “mod” styles from the 1960s, like her navy blue dress with a grid pattern. They also reimagined traditional fashions, as with the classic Tyrolean jumper decorated with a grid pattern and a red, white, and green flower in a seemingly digital network of white squares.